Spain Enacts Strict AI Regulations Targeting Deepfakes and Image Consent

Spain has approved draft legislation imposing stringent consent requirements for AI-generated images and deepfakes, marking a significant step in digital rights protection. The law specifically prohibits the unauthorized use of individuals' likenesses in advertisements, with violations carrying legal consequences. Notably, exceptions exist for satirical or creative content involving public figures, provided such material is explicitly labeled as AI-generated.

The legislation introduces robust safeguards for minors, setting 16 as the minimum age for image consent—a direct response to growing concerns about AI's potential to exploit children's digital identities. Justice Minister Felix Bolanos emphasized that social media posts do not constitute blanket permission for third-party image usage, reinforcing personal data sovereignty.

This MOVE aligns with broader EU efforts to criminalize non-consensual sexual deepfakes by 2027. Other nations like Indonesia and Malaysia are implementing similar frameworks, signaling a global trend toward regulating synthetic media.